Now You See Me, Now You Don’t
Tweet Pay Per Click is different from traditional marketing. Was that statement obvious? Maybe. But if so, then why are there people who keep looking for PPC ads as if they were print ads? Nothing...
View ArticleRudy Giuliani Can Rest Easy
Tweet The folks over at Reddit are conspiring against presidential candidate Rudy Giuliani, who’s currently using PPC ads to display on such keywords as "immigration," "tax cuts," and "ethanol fuel."...
View ArticleAutomatic and Adwords Don’t Mix
Tweet Google recently sent word out to some advertisers about a beta test for a new feature called “Automatic Matching.” The feature is designed to help you spend your extra ad budget should you be...
View ArticleLess Than Thrilled…
Tweet I’ll be the first to admit that when I was asked to take over our smaller pay-per-click clients, I was less than thrilled. However, while I was starting to "get" it, the idea of number...
View ArticleMobile Marketing and Location-based Check-in Services
Tweet After years of hype and promises mobile marketing has now finally reached its tipping point as one of the critical components in online marketing with the emergence of mobile search and display...
View ArticleLinkedIn DirectAds – B2B Social Network Advertising System with Unique Ad...
Tweet Businesses and organizations have been slow to grasp new advertising opportunities at social networks, but now that these sites are adding new users at a staggering pace and monetize their...
View ArticleLocal Search Marketing with Yext and Google Tag Advertising
Tweet Tag advertising services from Google and Yext can offer small local businesses a simple way to run online promotions across a large number of local web directories and search engines, which in...
View ArticleDo-it-yourself Paid Search Advertising is Dead
Tweet We live in a do-it-yourself culture. Anyone doesn’t spend at least a few hours at a home improvement store either rents or lives in a tent. Indeed, the original concept of search engine...
View ArticleExtending the Impact of Your PPC Ad with Google Adwords Extensions
Tweet Gone are the days when a search ad was a few lines of text and a domain name. Google is continuing to add new ways to interact with search ads and new ways to make them more effective for...
View ArticleBe Cautious in Geo-targeting PPC Campaigns; Tools Don’t Yet Meet the Need
Tweet If you are a local business, it is a daunting prospect to compete against a national competitor with deep pockets. No small business wants to go toe to toe against, say, Overstock.com, in a...
View Article
